تانيا العقابي
I work where marketing, brand and visual storytelling meet — taking an idea, an audience and a culture, and finding the form that lets them speak to one another.
Working on a brand that hadn't launched yet.
Summer 2025 — social-media intern at WeBond, a London app being built to connect people through friends of friends. They were growing a waitlist through global events. My job was turning each event into content people wanted in on.
read the case study →Brands I'm watching closely.
A working notebook of marketing thinking — the brands and campaigns I keep returning to, and one sentence on what each is actually doing right.
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Jacquemus fashion · show invitations · 2019—
Most brands treat the invitation as admin. Jacquemus makes it the campaign — the thing people wait for.
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A24 film studio · 2012—
Nobody follows a film studio — A24 made the logo a genre people trust like a band.
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Bateel luxury dates · 1992—
Same date your grandmother served — Bateel changed the box and the price, and called it luxury.
