Working on a brand that hadn't launched yet.
A waitlist app growing through events around the world. My job was turning each event into content people wanted in on.
The brief
In summer 2025 I worked as a social-media intern at WeBond, an app being built to connect people through friends of friends. It hadn't launched yet — it was growing a waitlist, mostly by hosting events around the world, some invite-only. My job was turning each event into content that made people want in.
My role
The team briefed me on what each piece needed to include, and I owned the rest — the design, the style, the format. There was no template, so how something looked was my call, as long as it fit the brand.
What I made
Most of it began as raw event photography that I edited and composed into something on-brand — the TikToks as collaged video montages, the menus designed for the event tables.
- TikTok videos — collaged event montages ×3
- Event invites — invite-only, global ×4
- Food & drink menus — designed for the table ×4
- Instagram posts — editorial, on-brand ×2
Selected work
Stills from the TikToks, an event invite, and one of the menus that kept getting photographed.
A still or short loop from one of the three event-montage TikToks.
drop a .webp · 4 × 5One of the four invite-only event invites — pick the strongest.
drop a .webp · 4 × 5The menu people kept photographing — the one that was quietly doing its own marketing.
drop a .webp · 4 × 5What I learned
What I took from WeBond was less about software than about working to something bigger than my own taste — taking feedback, working inside a team, and adapting my creativity to a brand's voice instead of defaulting to my own.
What I'd do differently
If I did it again, I'd be more proactive about seeking guidance from people more experienced than me, and I'd put more time upfront into learning new tools rather than picking them up on the fly.
For briefs and internships —